Privacy Policy

I. Types of Information We Collect

To provide you with quality beauty products, personalized recommendations, and member services, we may collect the following categories of information:

1. Information You Provide Directly

  • Identity and Account Information: When you register a Beauty Loops account, join our membership program, or update your profile, you provide your name, username, password, email address, mobile phone number, date of birth, and gender.
  • Transaction and Financial Information: When you purchase products or redeem rewards on the platform, we collect your shipping address, billing address, recipient name, phone number, and payment card details processed by third-party payment gateways (such as credit card numbers or payment tokens).
  • Interaction and Customer Service Information: Feedback, inquiries, complaints, survey responses, and beauty preference data you provide when contacting us via customer support, email, online forms, or social media.

2. Information Collected Automatically When You Use Our Services

  • Device and Technical Data: When you visit our website or use our mobile applications, our systems automatically record your Internet Protocol (IP) address, browser type and version, time zone setting, operating system and platform, device identifiers, and other software and hardware technical characteristics used to access devices.
  • Log and Usage Data: Information about how you use our website or app, including pages viewed, links clicked, time spent, search history, referring web pages, and transaction history.
  • Cookies and Similar Tracking Technologies: We use cookies, pixel tags, and web beacons to collect your browsing preferences, remember your login status, optimize website performance, and provide customized advertising content. You can manage or reject cookies through your browser settings, though doing so may affect certain core functionalities.

II. How We Use Your Information

We strictly adhere to the principles of legality, propriety, and necessity, and use the collected information for the following purposes:

  1. Fulfilling Contracts and Providing Services: Processing your orders, arranging product delivery, managing your Beauty Loops membership account, calculating membership points and benefits, handling returns and exchanges, and providing after-sales support.
  2. Personalized Recommendations and Marketing: Recommending customized products, promotional offers, limited-time events, and new arrival news based on your purchase history, browsing preferences, and beauty profile. With your consent, we may send you marketing communications via email, SMS, in-app push notifications, or mail.
  3. Service Optimization and Improvement: Analyzing website traffic, user behavior, and device data to diagnose technical issues, evaluate marketing campaign effectiveness, develop new features, and continuously improve the user experience.
  4. Security and Compliance: Verifying your identity, preventing fraud, unauthorized access, malicious attacks, and other violations of terms of service, and complying with applicable laws, regulations, and regulatory requirements.

III. Information Sharing and Disclosure

Except as otherwise specified in this Privacy Policy, we will not sell, rent, or otherwise unlawfully disclose your personal identification information to any third party. We only share your information in the following limited circumstances:

  1. Affiliates and Business Partners: To provide you with seamless cross-brand services and joint marketing, your information may be shared within Beauty Loops’ affiliated companies.
  2. Third-Party Service Providers: We engage third-party partners (such as payment gateways, warehousing and logistics providers, cloud storage providers, data analytics agencies, and marketing service partners) to process certain business operations on our behalf. These third parties only have access to personal information necessary to perform their duties and must strictly adhere to confidentiality obligations.
  3. Legal Compliance and Public Safety: We may disclose your relevant information if required by laws and regulations, judicial authorities, or administrative law enforcement agencies, or to protect the legitimate rights, property, and safety of Beauty Loops, our customers, or the public.
  4. Business Transactions (e.g., Mergers and Acquisitions): If Beauty Loops undergoes a merger, acquisition, asset sale, or bankruptcy reorganization, your personal information may be transferred as part of the asset transaction to the new owner.

IV. Information Security and Protection

  1. Technical Security Measures: We employ industry-standard security safeguards (including SSL encrypted transmission, firewalls, secure socket layer technology, and strict database access controls) to protect your personal information against unauthorized access, public disclosure, use, alteration, damage, or loss.
  2. Data Retention Period: We retain your personal information only for the period necessary to achieve the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable laws. Once personal information exceeds its retention period, we will delete or anonymize it in accordance with the law.

V. Your Rights and Choices

Depending on applicable privacy laws, you have the following rights regarding your personal information:

  1. Access and Correction: You have the right to request access to the personal information we hold about you and to update or correct inaccurate or incomplete information.
  2. Deletion: Under certain circumstances (such as when information is no longer needed or you withdraw your consent), you can request that we delete your personal information.
  3. Withdrawal of Consent and Opt-Out: If we process your personal information based on your consent, you can withdraw your consent at any time or opt-out of marketing communications by clicking the “Unsubscribe” link at the bottom of our emails or by contacting us directly.
  4. Cookie Management: You can adjust your browser settings to refuse or clear cookies.

VI. Protection of Minors

Beauty Loops’ products and services are primarily intended for adults. We do not knowingly collect personal information from minors under the age of 13 (or the applicable age specified by local laws). If you are a parent or legal guardian and believe that a minor has provided us with personal information without authorization, please contact us promptly, and we will take steps to delete such data as soon as possible.

VII. Updates to the Privacy Policy

We may update this Privacy Policy from time to time in response to business developments, technological upgrades, or changes in laws and regulations. For material changes to this Privacy Policy, we will post a prominent notice on our website or notify you directly via email. We encourage you to review this page periodically for the latest information on our privacy practices.

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